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NEW YORK, Jan. 7 /Christian Newswire/ -- Born again digital media
pioneer Jeff Einstein has published a new non-fiction title, "Put God
First: A Pocket Guide to Quality of Life in the Great Age of Excess" –
now available as a trade paperback on Amazon.com, and on Einstein's
weblog, the Put God First Ministry at
http://iputgodfirst.com.
"This is an important book," says NextEra Media CEO Jaffer Ali. "It shows
us how a return to faith translates into a return to reason in what
Einstein calls the Great Age of Excess. It shows us how to reintroduce
God as a moderating force at a time when excess consumption imperils the
quality of our lives and communities."
"The quality of our lives is a reflection of how and where and with whom
we spend our time," says Einstein. "Yet the average American adult
consumes 11.7 hours of media each day -- almost half a year for every
year of our adult lives. And as a nation we spend more than a trillion
dollars annually on media and media devices. The jury is in: We are
irrefutably addicted to the media on a massive scale that simply dwarfs
any and every other activity in our lives. Who's got time for God?" he
asks. "And what happens when we put Him dead last in the hierarchy of
things that matter in the 21st century?"
Einstein is a noted media industry contrarian and critic. "What sets
media addiction apart from all other obsessions and addictions," he says
in true form, "is the fact that the biggest media addicts are also the
ones who happen to produce, distribute, buy, sell, research and teach all
of the commercial media we consume. If the medium is the message," he
asks, "what happens to the message when the good folks who produce,
distribute, buy, sell, research and teach it are addicted to the medium?"
A seasoned speaker and lecturer, Einstein also plans a series of Put God
First workshops targeting religious and community organizations as well
as corporations. "Put God First," he concludes, "offers a timely and
compassionate response to the most pressing and compelling issue of our
time: how we navigate the confluence of God, media and addiction in the
Great Age of Excess."
Jaffer Ali agrees: "In my opinion," he says, "Put God First nails THE
PROBLEM of the 21st century. Jeff has written a book that speaks with
wisdom and compassion to the 21st-century malady of maladies."
About Jeff Einstein...
A published author with nine titles to his credit, Mr. Einstein
co-founded the nation's first digital advertising and marketing agency in
1984. His work has been featured in virtually every major business print
venue, including two front-page articles in The Wall Street Journal, and
cover stories for George, Red Herring Magazine, PC Magazine, and The New
York Times Sunday Magazine, and he has appeared as a media industry
expert in dozens of TV and radio interviews, including CNN's 360 with
Anderson Cooper and The Today Show with Katie Couric.
http://iputgodfirst.com
jeff@iputgodfirst.com
Jeff Einstein
jeff@iputgodfirst.com
USA
NY