“Inspirational Décor Goes Full Circle as a Christian Wholesaler”

Phoenix, Arizona – November 02, 2006. Changing a successful business model takes a head for business, a heart for the mission and lots of courage. Inspirational Décor’s mission has always been to help their friends and customers celebrate Christianity in their homes, offices and workplaces. Their mission has remained sacred; it’s the business model that has changed. “We’ve changed from selling wholesale to secular retail stores to offering our Biblical Borders ™ Category directly to our customers at wholesale prices”. Says Joseph Vieira, the owner of Inspirational Décor. They have also expanded their product lines in hopes of reaching a broader segment of the Christian community.

Their expanded on-line store, www.inspirationaldecor.com  is now a Christian Emporium offering more than 300 products. New products rolling out now and over the next few months include: Discount Christian gifts, calligraphy, collectables, baby gift baskets, foil art prints, Christmas decorations, Christian jewelry, and greeting cards, along with home and garden decor. Also adding to their product mix will be enhancements to its core product line, Biblical Borders™, their hand-painted wallpaper borders with Scripture. “We’ll be offering personalized digitally printed wallpaper borders, murals and canvas transfers at essentially wholesale prices”. Says Joseph. Their online store will soon showcase more than 1000 products all sold from 10% to 50% off of the retail prices.

“We see too many Christians buying similar products at general market or secular retail stores at much higher prices. This was troubling to me, knowing the gross profit margins, but not knowing where those profits were going”. Says the owner, Vieira.  Inspirational Décor’s mission now reflects reaching Christians one home, at a time. Wanting to provide value and remain true to their mission, Inspirational Decor decided to go full circle as a wholesaler. ”We want to be a Christian alternative to the secular online stores giving more Christians an opportunity to surround themselves in His word by making all of our home decorating products more affordable.”

Inspirational Décor is a faith-based online discount emporium offering discount wallpaper borders and other discount Christian home decorating products.

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